Real Estate Projects
Video is the lynchpin of a successful commercial real estate marketing strategy. As per studies, more than 80% of businesses are now using video as a marketing tool (up from 63% in 2019) and mobile video consumption is steadily rising 100% year over year.
Effective video marketing can impact every element of your business. Listing videos are important and will play a role in your CRE marketing, but there are several other type of videos that can support those marketing efforts, including:
Drone Videos – Drone use has become ubiquitous in real estate. The low cost of drone technology, the availability of professional drone videography services, and the impact that an overhead view of your commercial property has make this a must.
Property Tours – Property tour videos are short 30 seconds to two-minute videos emphasizing key building amenities, with simple narration and overlay highlighting key elements of the property.
Digital Renditions – For new developments and properties under construction, digitally rendered property videos can help with the sales process before the property opens. These videos follow the same formula as property tours, but with digital renditions of what the space will look like when completed.
Property Commercials – A step beyond property tours, commercials are similar to TV ads, complete with succinct, value-driven narrative, and call to action. These are generally slightly shorter than property tours and rely on B-roll footage and voiceover to tell the story of the property.
